Robert Hafer
ALPHA Snowboarding
The function of this design investigation was to create a fictitious snowboarding company that specializes in snowboarding apparel and equipment. The concept was to create a company to compete with the winter sports apparel comapnies that exist today, such as K2, Sims, Salomon, and Santa Cruz. The demonstration of the figure, clothing, poster, magazine afvertisement, catalog, and stickers was arranged in a window exhibition in a store that would draw the attention of the smowboarding consumers to this company's products.
