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Marcy DeJonge



InSight Frames

This exhibit was designed to promote a new line of frames; InSight Frames. This fictitious line of eyeglass frames was manufactured under the existing parent company, Marchon Optical. These frames were created to efficeintly hold bifocal, trifocal, and progressive eyeglass lenses without the weight and unattractive large glass styles. This exhibit includes the basic contents of promotional material for InSight Frames and the benefits these frames have for multifocal. Many people who wear multifocal lenses would prefer a sleek look that reflect a more youthful and trendy look.